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UK public’s understanding of ‘cloud’ beats US

Three quarters of US citizens have little or no understanding of cloud computing

February 2013:  ‘Cloud’ is no longer a nebulous buzzword for businesses in the US, with uptake healthy, but the US public’s understanding of the term ‘Cloud’ is extremely limited and lower than that of the UK, new research finds.

 Webfusion, one of the UK’s biggest hosting groups, polled more than 1,000 respondents in the US to gauge their understanding of ‘cloud’ technology. Of the respondents, almost one third (31.8 per cent) stated that they had no understanding of the term at all, with only 25 per cent claiming to have a clear understanding of Cloud technology. The findings come on the heels of a similar survey conducted in the UK, which revealed that 34 per cent of the British public had a good understanding of ‘cloud’.

Key findings include:

-      25-34 year olds have the best understanding of ‘cloud’, with one third (33.8 per cent) claiming to know what Cloud computing is

-      63 per cent do not recognise Dropbox / iTunes/ Gmail / Hotmail as Cloud services

-      91 per cent do not recognise scalable hosting as ‘Cloud’. This figure stands at 84 per cent in the UK

Commenting on the findings, Thomas Vollrath, CEO of Webfusion’s parent company Host Europe Group, said: “We were surprised at the general lack of cloud knowledge in the UK, but it turns out that we are much more Cloud savvy than our American counterparts, despite the US often being considered as technological innovators. With research indicating that three quarters of US businesses are consciously using some sort of cloud service, with UK adoption standing at 61 per cent, these results are yet more surprising.

“If consumers in the US don’t know what ‘Cloud’ means and have no idea that applications like iTunes are Cloud-based, then perhaps the use of the term should be restricted, at least in consumer circles. The reversal between US and UK consumer and enterprise Cloud knowledge goes to show that the use of the term ‘Cloud’ still remains a business message and should be used as such,” he concluded.




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About Webfusion 

Established in 1997, Webfusion is one of the UK’s leading web hosting groups. Offering cost-effective, feature-rich hosting packages for its diverse customer base – including everyone from web developers, designers and hobbyists to businesses with complex e-commerce operations – its customers benefit from market-leading security and service.  Features include: 24/7 technical support; managed and cloud hosting; robust Firewall server protection; one click installation; access to FTP accounts and a state-of-the-art data centre.


Webfusion is also part of the Host Europe Group, the largest privately-owned hosting company in Europe, and a Sunday Times Deloitte Buyout Track 100 company. With 5.5 million domains in the group portfolio and over 1 million customers, the Host Europe Group also includes 123-reg,  Heart Internet and Host Europe and has a strong International market presence in Germany, Austria, Switzerland and Spain. Become a fan of Webfusion on Facebook or follow us on Twitter.